Our
Memories Of Days Past"[A]dvertising is a symbol-manipulating occupation." - S. I. Hayakawa, Language in Thought and Action (1964), New York: Harcourt, p. 268.
"Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future." - - Jef I. Richards (2001), Chairman of The University of Texas Advertising Department.
Many of the tobacco advertising campaigns were targeted specifically towards women, especially by the sellers of Chesterfields and Marlboros. Far fewer women smoked than men, so the tobacco companies did their best to lure this untapped market to their respective brands. These advertisements usually attempted to convince females that smoking cigarettes gave them elegance and style. One Marlboro ad read "Women quickly develop discerning taste. That is why Marlboros now ride in so many limousines, attend so many bridge parties, and repose in so many handbags."